Fashion Week is the main event in the new “fashion season”

During these 7 days, designers and “fashion houses” not only showcase their new collections, but also set trends for the whole world.

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The first Fashion Week, which would give us a modern understanding, was held in the USA. In 1942, when military action took place throughout Europe, Eleanor Lambert decided to take advantage of this. He was a spokesperson for the first organization of the fashion industry in the States, and therefore, like no one else, was interested in the US dictating fashion trends to the world. And since Paris wasn’t in fashion at that time, this move worked great and many designers after that even got to the Vogue pages.

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It’s been a while since European fashion capitals grabbed this trend. For example, in Paris, the first fashion week was held only in 1973. And in London even later, in 1984.